Recognized effectiveness, pleasure, and subjective norms are determinants of on the internet purchasing continuation in Saudi Arabic. Women in the southern, european, and central region groups are comparative. The structural weights are also largely comparative, but the regression path from perceived effectiveness to pleasure is not invariant between female shoppers in the southern and european areas or in the southern and central areas. This analysis moves beyond on the internet purchasing objectives and includes factors affecting on the internet purchasing continuation. The analysis model explains 60% of the intention to continue on the internet purchasing. Furthermore, this studies suggest that on the internet strategies cannot ignore the influence of either direct or indirect regional differences on continuation intentions; the model can be generalized across Saudi Arabic.
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